Find the highest cost-per-click you can bid while staying profitable. Enter your conversion data to see your break-even CPC, target bid, and scenario comparison.
Break-even CPC = Revenue per Conversion x Conversion Rate / 100
This is the absolute maximum you can pay per click before losing money. Every dollar above this is a loss.
Target CPC = Break-even CPC x (1 - Profit Margin / 100)
Your ideal bid that preserves your desired margin. A 30% margin on a $2.00 break-even gives a $1.40 target.
CPA = CPC / (Conversion Rate / 100) -- the total cost of clicks needed to get one conversion.
ROAS = Revenue per Conversion / CPA -- how many dollars you earn for each dollar spent on ads.