Social Media ROI Calculator

Measure your return across every social platform. See which channels earn and which burn.

ROI by Platform

Average Social Media ROI by Platform

Facebook

400%

Avg paid ROI - strong for e-commerce and retargeting

Instagram

350%

Visual-first - best for DTC brands and lifestyle

LinkedIn

280%

Highest B2B ROI - longer sales cycles, bigger deals

Twitter/X

200%

Best for thought leadership and real-time engagement

TikTok

320%

Lowest CPM - strong for awareness and younger audiences

All Platforms

310%

Blended average across paid and organic social