Home / Tools / UTM Link Builder

UTM Campaign URL Builder

Tag your marketing URLs with UTM parameters for accurate campaign attribution in Google Analytics and other platforms.

Campaign Parameters

Generated URL

Enter a website URL and required parameters above to generate your tagged URL.

URL History

No saved URLs yet. Build a URL and click Save to History.

UTM Best Practices

Always use lowercase for all UTM values. Google Analytics treats "Facebook" and "facebook" as separate sources.
Replace spaces with hyphens or underscores. Use "spring-sale" instead of "spring sale" to keep URLs clean.
Be consistent with naming conventions across all campaigns. Document your taxonomy so your team stays aligned.
Use utm_content to differentiate A/B test variants or ad creatives within the same campaign.
Keep utm_campaign names descriptive but concise - "q1-2026-webinar-retarget" tells you more than "campaign3".
Never put sensitive data (emails, passwords, PII) in UTM parameters - they are visible in browser history and analytics.
Copied to clipboard