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Overview
Brevo (formerly Sendinblue) is an all-in-one marketing platform offering email, SMS, WhatsApp, CRM, and transactional emails. ConvertKit (now Kit) is purpose-built for creators - bloggers, YouTubers, podcasters, and online course sellers. Different audiences, different strengths.
Pricing
| Plan | Brevo | ConvertKit (Kit) |
|---|---|---|
| Free | 300 emails/day, unlimited contacts | 1,000 subscribers, limited features |
| Entry | $25/mo (20K emails) | $29/mo (1K subs, Creator) |
| Mid-tier | $65/mo (Business) | $59/mo (1K subs, Creator Pro) |
| Pricing Model | By email volume | By subscriber count |
Creator Features
ConvertKit excels with visual automation funnels, subscriber tagging, landing pages, and digital product sales (Commerce). Its text-based email editor encourages personal, high-deliverability emails. Brevo offers more channels but less creator-specific tooling.
Marketing Channels
Brevo goes beyond email with SMS campaigns, WhatsApp marketing, transactional emails, and a built-in CRM. ConvertKit is email-only (plus landing pages). If you need multi-channel marketing from one platform, Brevo is the clear winner.
The Verdict
Choose Brevo if you need multi-channel marketing (email + SMS + WhatsApp), transactional emails, and a built-in CRM. Better for e-commerce, SaaS, and businesses needing multiple communication channels.
Choose ConvertKit if you are a creator selling digital products, courses, or memberships. Its subscriber-centric model, visual automations, and commerce features are purpose-built for the creator economy.
Frequently Asked Questions
Is Brevo cheaper than ConvertKit?
It depends. Brevo charges by email volume (not contacts), so it is cheaper if you have many subscribers but send infrequently. ConvertKit charges by subscriber count, so it is cheaper if you have fewer subscribers but send daily. For 5,000 subscribers sending weekly, Brevo is typically 20-30% cheaper.
Can I sell digital products with Brevo?
Not natively. Brevo focuses on marketing and communication. ConvertKit Commerce lets you sell digital products, paid newsletters, and courses directly from your email platform without needing Gumroad or Teachable.
Which has better email deliverability?
Both have strong deliverability. ConvertKit's text-focused emails tend to land in primary inbox more often because they resemble personal emails. Brevo's deliverability is excellent for transactional emails and has a dedicated transactional email infrastructure.