Quick Summary
Best overall: Surefire CRM ($100/mo+) - best marketing automation with compliant content for mortgage professionals. Best lead speed: Velocify (custom) - fastest lead distribution and follow-up automation for high-volume shops. Best Salesforce: Jungo ($75/mo) - mortgage CRM built on Salesforce with deep LOS integration. Best value: BNTouch ($39/mo) - affordable mortgage CRM with video marketing and texting. Best for teams: Whiteboard CRM ($100/mo) - visual pipeline management for mortgage teams.
In mortgage lending, speed kills the competition - the first loan officer to contact a lead closes the deal 78% of the time. A mortgage CRM that distributes leads to loan officers within seconds and triggers automated follow-up sequences converts more leads into applications than any amount of manual calling. Beyond speed, the average mortgage broker needs to maintain relationships with past borrowers for refinance and purchase opportunities, real estate agents for referrals, and prospects who are not yet ready to buy. A mortgage CRM automates these relationship touchpoints while keeping your loan pipeline visible from lead through funding.
We evaluated seven mortgage CRM platforms on the features that directly impact loan production: lead capture and distribution speed, automated borrower communication, loan pipeline visibility, LOS integration depth, past client marketing for referrals and refinance, real estate partner management, and compliance documentation.
Our Top Recommendation
Surefire CRM helps mortgage professionals close more loans with automated marketing, compliant content, and pipeline management built for the lending industry.
Compare Mortgage CRMsDisclosure: This article contains affiliate links. We may earn a commission at no extra cost to you when you purchase through our links. All opinions are our own.
1. Surefire CRM
Surefire Best Overall
Surefire CRM from Black Knight (now ICE Mortgage Technology) provides the most comprehensive marketing automation for mortgage professionals. The content library includes hundreds of pre-built, compliance-reviewed email campaigns, social media posts, and video messages covering rate updates, market commentary, home buying tips, and seasonal content. Automated campaigns trigger based on loan milestones - application received, appraisal ordered, clear to close, funding - keeping borrowers informed throughout the process. Post-close marketing maintains relationships with funded borrowers through anniversary messages, home value updates, and refinance opportunity alerts based on rate changes. The referral partner management module nurtures relationships with real estate agents through co-branded marketing and production reports.
- Pricing: Custom pricing (typically $100-150/mo per user); enterprise volume discounts
- Pros: Best marketing content library, compliance-reviewed templates, milestone automation, co-branded marketing, referral partner tools
- Cons: Custom pricing not transparent, enterprise-focused, complex setup, requires ICE ecosystem
- Best for: Mortgage companies that want automated marketing with compliant, professional content
2. Velocify LeadManager
Velocify Best Lead Speed
Velocify (also part of ICE Mortgage Technology) is the lead management engine that powers the highest-volume mortgage operations. Lead distribution happens in under 5 seconds - a lead submitted through Zillow, LendingTree, or your website hits a loan officer's phone before they finish typing. The intelligent routing assigns leads based on product type, geography, loan officer availability, and historical close rates. The power dialer connects loan officers to leads with one click, logging every call attempt and outcome. Automated text and email sequences continue follow-up for leads that do not answer immediately, with 7-touch sequences that increase contact rates by 40-60%. For mortgage companies processing hundreds of leads per month, Velocify's speed-to-lead directly increases conversion rates.
- Pricing: Custom pricing; typically $100-200/mo per user; volume discounts; annual contracts
- Pros: Fastest lead distribution, intelligent routing, power dialer, automated sequences, conversion analytics
- Cons: Expensive, enterprise-focused, complex setup, annual commitment, less marketing depth
- Best for: High-volume mortgage operations that need instant lead distribution and automated follow-up
3. Jungo
Jungo Best Salesforce
Jungo brings mortgage-specific workflows to the Salesforce platform. Built as a Salesforce managed package, Jungo inherits all of Salesforce's CRM power - custom objects, Flow automation, Einstein AI, AppExchange integrations - while providing mortgage-specific data models for borrowers, loans, properties, and referral partners. The LOS integration syncs loan data from Encompass, Byte, and other systems into Salesforce for a unified view. Automated milestone communications keep borrowers updated as their loan progresses. The real estate agent portal lets referral partners check loan status without calling your office. For mortgage companies already invested in the Salesforce ecosystem, Jungo adds the mortgage layer without replacing your existing technology.
- Pricing: Starting at $75/mo per user; Salesforce license additional; implementation varies
- Pros: Salesforce foundation, deep LOS integration, unlimited customization, real estate agent portal, Einstein AI
- Cons: Requires Salesforce license, complex setup, admin needed, total cost higher than standalone CRMs
- Best for: Mortgage companies using Salesforce that want mortgage-specific workflows and LOS integration
4. BNTouch
BNTouch Best Value
BNTouch provides mortgage CRM with video marketing and SMS texting at the most accessible price point. The video email feature lets loan officers record personal video messages that embed in emails - introducing themselves to new leads, explaining loan options, or celebrating milestones. Text messaging campaigns reach borrowers on their preferred communication channel with compliance-tracked opt-in management. Pre-built drip campaigns cover the full mortgage lifecycle from lead nurture through post-close relationship maintenance. The mobile app lets loan officers manage their pipeline, respond to leads, and send follow-ups from anywhere. For independent mortgage brokers and small teams that need CRM functionality without enterprise pricing, BNTouch delivers core features at $39/month.
- Pricing: Individual $39/mo; Team $69/mo per user; Enterprise custom
- Pros: Most affordable, video email, SMS marketing, mobile app, drip campaigns, easy setup
- Cons: Less powerful than enterprise tools, basic reporting, fewer LOS integrations, smaller ecosystem
- Best for: Independent mortgage brokers who want CRM with video and text marketing at a fair price
5. Whiteboard CRM
Whiteboard Best for Teams
Whiteboard CRM provides visual pipeline management designed for mortgage team leaders who need to see every loan's status at a glance. The Kanban-style pipeline board shows loans moving through stages - lead, application, processing, underwriting, clear to close, funding - with color coding for loans that need attention. Team performance dashboards track pull-through rates, average days to close, and revenue per loan officer. The task management system assigns and tracks follow-up items across the team with accountability. Automated alerts notify team leads when loans stall at any pipeline stage. For branch managers overseeing 5-20 loan officers, Whiteboard's visual management and team analytics drive production.
- Pricing: Starting at $100/mo per user; team discounts; annual contracts available
- Pros: Visual pipeline, team performance tracking, stall alerts, task management, branch analytics
- Cons: Less marketing depth, per-user pricing, less flexible than Salesforce, mid-market focus
- Best for: Mortgage branch managers who need visual pipeline management and team performance tracking
6. Shape Software
Shape Best Dialer
Shape Software combines CRM with a built-in power dialer and lead management system for mortgage companies that convert through outbound calling. The predictive dialer connects loan officers to live conversations by dialing multiple numbers simultaneously and routing answered calls to available agents. The ringless voicemail drops pre-recorded messages without the phone ringing, reaching prospects who screen calls. Lead scoring prioritizes contacts based on engagement signals - website visits, email opens, and previous call outcomes. The text messaging platform sends personalized texts at scale with response tracking. For mortgage companies where phone outreach drives the majority of new business, Shape's calling tools increase contact rates significantly.
- Pricing: Starting at $99/mo per user; dialer minutes additional; volume discounts
- Pros: Predictive dialer, ringless voicemail, lead scoring, text messaging, call analytics
- Cons: Per-minute charges for dialing, complex pricing, less marketing content than Surefire
- Best for: Mortgage companies that drive business through high-volume outbound calling
7. Total Expert
Total Expert Best Enterprise
Total Expert is the enterprise marketing and CRM platform for large mortgage lenders and banks. The intelligent marketing engine analyzes borrower data to trigger personalized campaigns based on life events, credit changes, and market conditions. When interest rates drop, the system automatically identifies refinance candidates from your past client database and sends personalized rate comparisons. The CRM tracks every interaction across email, phone, text, and social media in a unified timeline. The compliance engine reviews all outgoing communications against regulatory requirements before sending. For enterprise lenders managing thousands of borrower relationships across multiple branches, Total Expert provides the scale and compliance infrastructure that smaller CRMs cannot match.
- Pricing: Enterprise custom pricing; implementation $10,000+; annual contracts
- Pros: Intelligent marketing, compliance engine, enterprise scale, data-driven triggers, multi-branch
- Cons: Very expensive, enterprise only, complex implementation, annual commitment
- Best for: Large mortgage lenders and banks with enterprise marketing and compliance requirements
Comparison Table
| Platform | Best For | Starting Price | LOS Integration | Dialer |
|---|---|---|---|---|
| Surefire | Best overall | Custom | ICE/Encompass | No |
| Velocify | Lead speed | Custom | Yes | Built-in |
| Jungo | Salesforce | $75/mo | Deep | Via SF |
| BNTouch | Value | $39/mo | Basic | No |
| Whiteboard | Teams | $100/mo | Yes | No |
| Shape | Dialer | $99/mo | Basic | Built-in |
| Total Expert | Enterprise | Custom | Deep | No |
Frequently Asked Questions
What CRM do mortgage brokers use?
Most mortgage brokers use Surefire, Velocify, Jungo, or BNTouch. The choice depends on whether you prioritize marketing automation, lead speed, Salesforce integration, or affordability.
How much does mortgage CRM cost?
BNTouch starts at $39/month. Most loan officers pay $75-150/month for a CRM with lead management and marketing automation. Enterprise platforms run $100-200+ per user.
Does mortgage CRM integrate with Encompass?
Yes. Surefire, Velocify, Jungo, and most mortgage-specific CRMs integrate with Encompass and other LOS platforms. Loan status updates sync automatically so borrowers receive timely milestone communications.
Close More Loans
The first loan officer to call a lead wins 78% of the time. The right CRM ensures you are always first, with automated follow-up that converts more leads into closed loans.
Compare Mortgage CRMs